Pick up items, see reviews + offers, bag it, walk out.
Fast Lane brings instant product truth to shoppers and live aisle insights to brands—no queues, no scanners, just smart glasses and our software.

Video Demo
60 seconds of Fast Lane—see shoppers glide through stores
In-store buying still feels blind
People queue, google reviews, and hope for the best. Stores and brands wait weeks for patchy sales data and spray the same deals at everyone.
Shoppers wait and guess
Lines drag on while people pull out phones for reviews. With no clear guidance on-site, every purchase feels like a gamble.
Stores & brands fly blind
Until checkout, actions stay invisible. Weeks-old receipts are the only clues, so promotions stay broad and budgets bleed.

Fast Lane streams insight and adapts on the spot
We show shoppers exactly what they need and let brands change that view, live, based on shopper’s every action.
Live reviews at the shelf
Ratings, videos, and pairings appear a second after the product is picked up.
Walk-out payment, lean staffing
Shoppers leave; the app bills—and stores shrink billing counters and queues.
Live aisle insight & adaptive offers
See what people touch, compare, and buy as it happens, then update overlays instantly to run hyper-targeted offers and more.
Who are we?
We’re a team of passionate designers and developers turning physical retail into a smart, seamless experience.

Aarya Harkare, CEO
UC Berkeley, MS | Design + Engineer
4+ years of work ex in product & design

Isabella Wang, CDO
UC Berkeley, MS | Product Design
3+ years of work ex in design & marketing

Katherin Velazquez, CMO
UC Berkeley, BS | HCI
2+ years of research ex in HCI & marketing